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Life launches Sports & Health Club

lshc_storLife Sports & Health Club (www.lshc.se) provides its members with health tests, training, motivation and products. Customers can register for free and join the Club. As a member, you logon to the website with access to a personal profile page, Web-based health tests, exercise, chat, blog, great deals from Life and its partners, the ability to book such as sportsevent, daily news on nutrition, fitness and health as well as tips and advice from the most successful sports profiles, and more.

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LSHC, which is primarily an online service, is a strategic investment for Life Europe and launched in full on February 23. Life has hired Johanna Sjöberg, elite swimmer with 12 years in the national team and trained health pedagogue, for blogging and work with service and content on the Club. There is also collaboration with RenIdrott, where several of the athletes in Swedish national team will be involved in LSHC.

Klas-Göran Pettersson, web project manager at Life says: "EC Software has througout the project proved a big focus on delivery and sensitivity to the rapid changes and challenges that the project ever been subjected. Without their help the rapid pace of development has not been possible."

EC Software has developed the entire site and the various advanced features such as web testing and training. Whole LSHC is developed in the system EC Web and hosted on the same platform as Life's regular web site and e-store. "The advantage of using a single platform is that we can quickly build new services and linking news, products and even users in the various services in a flexible manner", says Project Manager Frida Bergman at EC Software.

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About Life:
Life is the leading marketplace for products and services in health. Life helps its customers to stay healthy by finding a better balance between diet, exercise and rest. LIFE has 412 stores spread over Sweden, Norway and Finland and about 500 000 club members. Life Group has 343 employees and had sales of SEK 0.9 billion in 2009 (0.8 billion USD in 2008). Overall, including membership and franchise stores sales of Life in Sweden, Norway and Finland 1.9 billion (1.7 billion USD in 2008). Responsible Web Project: Klas-Göran Pettersson

Klas-Göran Petersson
Business Manager Internet and mail order
Mob +46 (0) 70 325 35 62
Fax +46 (0) 752 40 59 25
Mail classical goran.petersson @ lifeeurope.com
Life Europe AB
Vasagatan 36
Box 1025
101 38 Stockholm
www.lifebutiken.se  

About EC Software
EC Software develops and sells e-commerce systems, content management, multimedia and mobile applications. EC Software was founded in 2002 and has offices in Stockholm, Lund, Reykjavik and Chennai. We have nearly 10 years, has built a customer base of more than 400 clients including several blue chip clients. Some of our references are IKEA, Oriflame, Berling Media, Designtorget, OnOff, Biltema, COOP, Arla, BMW and Alfa Laval. EC Software has worked for Life Europe since 2009 and has also delivered their web site and e-commerce.

Project Manager: Frida Bergman
Frida Bergman
Project Manager
www.ecsoftware.se
frida.bergman @ ecsoftware.se
Mobile: + 46 (0) 73 530 49 51
Switchboard: + 46 (0) 8 400 22 300

EC Software Sweden, Warfvingesväg 30 2 tr, 112 51 Stockholm Sweden. [email protected], tel. + 46 7334 4456 7, www.ecsoftware.se


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