IKEA launches the Swedish 2010 catalogue on the web

Last year’s record – 1.8 million side turns in the first 15 hours – is expected to be beaten as IKEA launches the 2010 product catalogue. The latest version of ecBook is used, enabling users to share the catalogue with friends on Facebook. Widescreen users will also discover a refreshingly new user experience as the latest version of EC Book makes the catalogue fill up the entire screen, resulting in a notable improvement in readability.

Flip the IKEA catalogue 2010 here